Mission

What we aim for

Our vision of the market is quite simple. Pharmaceutical products are too expensive and insufficiently available to consumers. In addition, the large international groups of companies have too much power and medium-sized players sometimes also sell inferior products. Our mission is therefore to break through these patterns and we have now also proven, for example in Africa, that this is possible. 

Thanks to the composition of our team and our international expertise and capacity, we are smart, open and very decisive. And above all, we can realise a good product at an affordable price with good local availability. If necessary, we also go beyond the product. For example, we also develop our own concepts and brands and help with the development of local production facilities and distribution.